- AI Implementation
- On-Demand
Your Database Isn’t Too Big. Your Segmentation Strategy Is Too Simple. (What Now?)
See how University at Albany rebuilt their email system from the ground up—fixing deliverability, scaling automations, and putting one person in control of 1,000+ contacts. Bob Pearson and Don Purdy share the exact workflows running right now, so you can steal them.
What we'll cover in this session:
01
How bad segmentation gets you blacklisted
The direct line between sending to the wrong people and training ISPs to route your emails straight to spam, and what to do about it.
02
How UAlbany reaches 1,000 contacts without treating them like a list
Real automations, built for a real audience of 1,000, that deliver relevance at a scale most teams assume requires a much bigger team.
03
What email providers are actually watching
Why segmentation is your strongest argument for inbox placement, and how to use it to prove relevance at the provider level.
04
Reporting that tells you what to do next
How Active Intelligence transforms campaign data from a recap into a real-time feed of actionable direction.
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