The Intelligence Brief
Original research drawn from 8.3 million campaigns
Your source for proprietary research about autonomous marketing. Through data reports and Chart of the Week, we share what we know about AI maturity, adoption curves, and where most marketing teams are actually stuck.
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Check out AI Lab's Chart of the Week
AI confidence by AI maturity level
9 in 10 beginner marketers don't trust AI-assisted work (but that changes as they level up their AI maturity)
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FAQs
What is the Intelligence Brief?
The AI Lab’s Intelligence Brief is a free research hub publishing original data and analysis on AI adoption, email marketing performance, and autonomous marketing strategy. It includes longer data reports and a weekly data series called Chart of the Week. All research draws from over 8.3 million campaigns run by ActiveCampaign customers, making it one of the few sources of practitioner-level marketing benchmark data not based on surveys or third-party estimates.
Where does AI Lab’s benchmark data come from? Is this first-party data or recycled trend reports?
Everything published in the Intelligence Brief is first-party signal. Benchmark data comes from over 8.3 million real email campaigns run through the ActiveCampaign platform, i.e., actual open rates, click rates, deliverability, and automation performance across businesses of different sizes and industries. Original research comes from surveys of practicing marketers, no modeled estimates, no repackaged industry reports, and no citing other people’s findings as our own. If it’s published here, ActiveCampaign owns the underlying data.
What is AI Lab’s Chart of the Week?
Chart of the Week is a free weekly data series from ActiveCampaign’s AI Lab that surfaces one signal from proprietary research each week with sharp analysis to contextualize it. Each chart has data points that are specific enough to bring into a planning conversation, a team meeting, or a strategic argument about whether your AI marketing approach is working. A new chart publishes every week and is free to access without a login. To get the newest charts in your inbox, subscribe to the AI Lab newsletter.
What topics does AI Lab’s Intelligence Brief cover?
The Intelligence Brief covers AI maturity and adoption among marketing teams, email performance benchmarks by industry, autonomous marketing strategy, and practical guidance for building AI-assisted workflows. Chart of the Week focuses specifically on data signals around AI confidence, time savings, transparency, and campaign performance, giving marketers a steady stream of shareable, citable data points throughout the year.