Beyond Prompts: How to Avoid ​“Faster Mediocrity” with AI

Watch as Bob Pearson (former head of Dell's global social media, now teaching AI strategy at UT McCombs) explains why scaling crappy work has never been easier—and shows you how to build proprietary marketing intelligence your competitors can't replicate.

What we'll cover in this session

01

The 4 Cs framework

A structured approach to designing marketing systems that don't just run campaigns, they produce insights your competitors can't replicate.

02

Your data is the advantage. AI is the multiplier.

A practical look at how to layer AI on top of your internal data to create insights that get sharper over time.

03

Better questions, better answers

The prompting and questioning techniques that push past generic AI output and pull out insights actually worth acting on.

04

Three workflows to implement right away

Concrete automation setups you can implement immediately to move your team from task execution to strategic thinking.

Featuring

  • Bob Pearson

    Bob Pearson is an author, advisor, and consultant to firms focused on C‑Suite topics with a focus…

  • Sean Blanda

    Sean is the owner of Gate Check Studios, helping companies start owning their LLM attention.

Don’t miss a minute of the good stuff

Our ongoing webinar series will transform how you think about AI in marketing—empowering you to accelerate your career, drive measurable business growth, and secure the investment needed to bring autonomous marketing to your organization.

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