Chart of the Week
The data point every marketer should be talking about this week.
Each week, we pull one signal from our proprietary research and give you the analysis behind it. Something you can bring into your next conversation, your next planning session, or your next argument about whether your team's AI strategy is working.
Our freshest data
Week of 04/13/26
AI confidence by AI maturity level
9 in 10 beginner marketers don't trust AI-assisted work (but that changes as they level up their AI maturity)
Chart archive
Explore our original data
About AI Lab's COTW
FAQs
Where does AI Lab’s Chart of the Week data come from?
Every chart in this series is drawn from AI Lab’s proprietary research, including behavioral data from over 8.3 million email campaigns, original survey research conducted with real marketing practitioners, and our analysis of third-party data. The data behind Chart of the Week is not available anywhere else, and it’s not recycled from industry reports. It comes from what’s actually happening with marketers as they come up the learning curve with AI and into autonomous marketing.
How is Chart of the Week different from other marketing data sources?
Most marketing data comes in one of two flavors: broad annual reports that are outdated by the time they publish, or hot takes with no underlying research. Chart of the Week is neither.
Each chart is designed for marketers who are actively building their AI maturity, not looking for validation of what they already believe. Every data point is accompanied by a single, plain-language takeaway and real-world context from customers, platform partners, industry subject matter experts, and ActiveCampaign executives who weigh in on what the data reflects in practice.
How often does AI Lab publish new data in Chart of the Week?
A new proprietary chart publishes every week. Each release focuses on one signal, that is, one finding worth understanding deeply, rather than a roundup of loosely connected statistics. The chart archive is available in full and grows continuously throughout the year.
What is the 13 Hours Back report and why does it matter?
The 13 Hours Back Each Week report is ActiveCampaign’s flagship research study, drawn from a survey of 1,000 US marketing professionals. It found that AI saves marketers an average of 13 hours per week—nearly a third of the standard work week—and $4,739 per month in operational costs. Power users of AI save even more: 14.8 hours weekly and over $5,000 per month.
The report introduced ActiveCampaign’s AI marketing maturity model, which segments marketers from Beginner to Expert across five levels. It has been cited by Forbes, Marketing Brew, the New York Post, and others as a primary data source on AI adoption among marketing teams. The response to this report was ActiveCampaign’s first signal that marketers had demand for something like the AI Lab.