Week of June 15, 2026
Time lost vs. automation opportunity
The thing marketers hate doing most is also the easiest to automate.
75%
Three in four marketers want email outreach automated first—the task that ranks as the #2 biggest time drain but the #1 automation priority by a wide margin.
Source: AI Lab Webinar
“Every hour spent segmenting, exporting lists, or triggering campaigns by hand is time not spent refining, positioning, or improving conversion. Automation is about reclaiming strategic focus. The teams that win aren’t the ones using more tools, they’re the ones designing systems that remove friction from growth.”
Donald Muñoz, ARGOMEDIA Inc.
Analysis
What the numbers actually mean.
The busy work is the same for everyone. So is the solution.
Three out of four marketers want email outreach automated. Nearly half want campaign analysis off their plate. According to Salesforce, 75% of generative AI users are already looking to automate tasks and work communications—the workflows eating your week aren't unique to you, and neither is the fix.
Content creation is the biggest time sink, but not the top automation ask.
That gap is intentional. Marketers want help with execution and distribution, not a machine writing for them. The desire to automate tracks closely with repetition, not creativity.
Your competitors aren't working harder. They automated smarter.
The ones who've automated email outreach aren't spending their days on follow-ups—they're spending them on the work that actually moves the needle.
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Related
More data from the AI Lab.
