13 Hours Back Each Week
Marketers using AI are getting 13 hours back every week and saving nearly $5,000 a month in operational costs. We wanted to know how, so we surveyed 1,000 marketers from C-suite leaders to small business owners to find out what’s working and what’s not.
Turn AI into your strategic partner
Download the report to understand how America’s small businesses have a significant opportunity to catch up and fully capitalize on AI’s potential.
What you'll learn in this report
AI is saving marketers, on average, almost one-third of their 40-hour workweek (32.5%, or 13 hours). That number is higher for Power Users (those who report daily AI usage at work)—14.8 hours per week.
Marketers are using AI to help them imagine, activate, and validate marketing activities. While 82% say they use AI for marketing, just 23% use it across all three pillars.
While all respondents reported that AI saves them time and money, those who use it daily save an average of $5,299 per month in operational costs and 14.8 hours per week.
FAQ
About our research
How was the data collected?
This survey was commissioned by ActiveCampaign and administered and conducted online in English by Talker Research.
When was the survey conducted?
May 21 to June 12, 2025
Who was surveyed for this report?
Talker Research surveyed 1,000 US-based marketing professionals and business owners with marketing responsibilities. Some findings focus on Small & Medium-sized Businesses (SMBs), which are defined as organizations with fewer than 500 employees.
