Steps to build your own "unslop" command
This resource is based on A copy-paste prompt that edits the slop out of any document, featuring Tim Metz of Animalz, published on the AI Lab by ActiveCampaign.

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Before you start
Make sure you:
- Identify your sloppiest documents: Start with internal docs that get reused: brand kits, briefs, system prompts, process docs. These compound slop into every output they feed.
- Have Claude or ChatGPT access ready: Metz built his command in Claude, but the principles work in any LLM
- Gather 2–3 sample documents: You’ll need real examples to test your command against
Phase 1: Build your AI infrastructure
- Decide where AI fits by content type: Not everything should involve AI. Metz’s breakdown at Animalz: minimal AI for high-end thought leadership, extensive AI for LinkedIn content, significant AI for AEO audits
- Create or update your brand kit: Give the AI access to voice guidelines, strategic positioning, and example content. Without this context, outputs will be generic.
- Set up feedback loops: Store AI outputs, track what works, and feed learnings back into your prompts and brand kits
Phase 2: Create your unslop command
- Write the MECE rule: “Each section should address a distinct topic with no overlap. Together, all sections should fully cover the subject.”
- Write the DRY rule: “If something has been said once, don’t say it again. Eliminate anything that just rephrases earlier content.”
- Write the Essential rule: “Make things as simple as possible, but not simpler. Cut filler, but don’t remove necessary context or examples.”
- Combine into a single prompt: See the prompt template asset for the full command text
- Add output instructions: Tell the model to: (1) identify sections to cut with justification, (2) recommend sections to relocate, (3) rewrite the document
Phase 3: Test and calibrate
- Run the command on your sample documents: Compare before and after versions side by side
- Check for over-cutting: If the output “reads like shorthand,” the command is too aggressive. Restore context.
- Check for example removal: AI often flags examples as unnecessary, but Metz notes “they’re actually very important in the context of content creation”
- Run standardized tests: Create a consistent test set. After each change to your command, re-run to confirm quality is improving, not regressing
- Iterate on the command: Adjust the prompt based on what the model gets wrong. Be specific: “Don’t cut examples” or “Preserve section headers”
Phase 4: Apply to your systems
- Unslop your brand kit first: Slop in reference docs compounds into every output. Clean inputs before cleaning outputs.
- Run on internal docs: Emails, meeting notes, strategy memos, briefs. Metz calls this “workslop”—content that “seems valuable when you first read it, but then has no value.”
- Run on internal docs: Emails, meeting notes, strategy memos, briefs. Metz calls this “workslop”—content that “seems valuable when you first read it, but then has no value.”
- Keep humans in the loop: Writers and editors focus on strategic decisions and polishing, not mechanical editing. The unslop command handles the mechanical part.
- Give feedback to the model: When you fix something the command missed, tell it why. “I wouldn’t say it like that” trains the system better than silently rewriting.
Quick reference
- Total time: ~2–3 hours for initial setup and testing
- Tools needed: Claude (Metz’s choice) or ChatGPT, sample documents to test against
- Key output: A reusable “unslop” prompt command that systematically removes filler, redundancy, and overlap from any document
Ready for the full story?
Read A copy-paste prompt that edits the slop out of any document, featuring Tim Metz of Animalz, published on the AI Lab by ActiveCampaign.
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