Steps to build a 24/7 real estate marketing engine

- ActiveCampaign account (with CRM access) - Your website or listing pages where leads currently inquire - List of lead types you handle (buyers, sellers, investors, FSBO) - Any existing forms or landing pages to migrate

- Create a landing page for seller leads: e.g., "Get Your Home Value" with a form that collects name, email, phone, and property address - Create a listing alert sign-up form for buyers: Use a floating form so buyers can opt in to new listing notifications by neighborhood - Set up tags for lead types: Create tags like prospect-buyer, prospect-seller, and prospect-investor to categorize incoming leads - Create email marketing lists by lead type : Separate lists for buyers, sellers, and other segments - Connect forms to tags and lists : Configure each form to automatically apply the right tag and add the contact to the right list on submission

- Build an automated welcome sequence for buyer leads—use the AI Automation Builder to create a drip sequence triggered by form submission - Build a separate welcome sequence for seller leads—trigger a CMA guide email followed by an SMS reminder to schedule an appointment - Set up instant SMS confirmation for open house RSVPs—pair with a follow-up email containing event details and a calendar link - Add after-hours logic to automations—send an acknowledgment message for inquiries that come in late at night or on weekends, with a follow-up the next business day

- Enable site tracking—install the ActiveCampaign tracking code on your website to monitor prospect behavior - Create contact scoring rules—assign points for high-intent actions (viewing multiple listings, requesting a showing, downloading a guide, requesting a valuation) - Set up lead routing rules—automatically assign leads to the right agent based on property type, value, or region - Sync CRM to your calendar — connect ActiveCampaign CRM or integrate Calendly to keep appointments current - Set up Slack notifications for hot leads—get instant alerts when a lead crosses a scoring threshold or shows strong interest

- Set up dynamic content in emails—create content blocks that display different information for buyers vs. sellers, or by neighborhood - Enable predictive sending—let ActiveCampaign deliver emails at the time each contact is most likely to open - Vary messaging channels by purpose—use SMS/WhatsApp for time-sensitive messages, email for detailed follow-ups

- Ask Active Intelligence reporting questions—e.g., "Which lead sources generate the most appointments?" or "Where are seller leads dropping off?" - Review recommended optimizations—act on AI-suggested improvements to double down on high-performing channels - Fix funnel drop-off points—address any stages where leads are falling out of the pipeline