Prompts for using AI as a campaign thought partner
This resource is based on A 142-page prompt, 18 emails, and one solopreneur's first Black Friday campaign, featuring Pam Covarrubias of Spread Ideas Move People, published on the AI Lab by ActiveCampaign.
Get the prompt template
This prompting guide is based on A 142-page prompt, 18 emails, and one solopreneur’s first Black Friday campaign, featuring Pam Covarrubias of Spread Ideas Move People, published on the AI Lab by ActiveCampaign.
How to use these prompts
These are ready-to-use prompts pulled from Pam Covarrubias’ workflow in the linked article. Copy, paste, and swap in details where you see [BRACKETS]. Every AI tool and model behaves a little differently, so treat what comes back as a starting point. Review the output and refine from there.
For best results, share your brand context document (see the “super prompt” approach in the article) with the AI before running these prompts. The more context the AI has about your brand, audience, and constraints, the better the output.
Prompt 1: Campaign planning and strategy
- Best for: Kicking off a new campaign: getting a timeline, pricing strategy, technical setup plan, and creative direction from AI before you start building.
- Use with: Claude
Campaign planning and strategy prompt
You are my seasoned and elite business coach. We are working on a [CAMPAIGN_TYPE: e.g., Black Friday Sale, product launch, webinar promotion]. Right now, I have [OTHER_ACTIVE_PROJECTS: describe briefly], but what’s pressing is the [CAMPAIGN_TYPE], as today is [TODAY’S_DATE]. Ask me questions to clarify and develop the best possible most successful and impactful plan.
We can start promoting [PROMOTION_START_DATE] and launch [LAUNCH_DATE].
I want to offer this product: [PRODUCT_URL_OR_DESCRIPTION] at [PRICING_TIERS: e.g., “$27 the first week, $36 the following week, $45 the final week”].
The upsell could be [UPSELL_IDEA_OR_PRODUCT].
The downsell could be [DOWNSELL_IDEA_OR_PRODUCT].
I want to make [REVENUE_GOAL].
[PRODUCT_NAME_AND_DESCRIPTION: what it is, who it’s for, how it connects to your other offerings].
Already created is [EXISTING_ASSETS: e.g., the course content, automation emails, product page]. What must be done is [REMAINING_TASKS: e.g., create checkout cart with upsells/downsells, connect to ActiveCampaign with tags, write campaign emails].
I don’t have a plan for [CHANNELS_YOU’RE_SKIPPING: e.g., ads], just [CHANNELS_YOU’RE_USING: e.g., organic on socials].
According to my brand document, my ideal client is [PERSONA_NAME]. This product is for [PERSONA_STAGE: e.g., “Stage 2 Marisol”].
Variables to fill in:
- [CAMPAIGN_TYPE]: the kind of campaign you’re running (e.g., “Black Friday Sale,” “course launch”)
- [PRICING_TIERS]: your pricing structure, including any time-based or tiered pricing
- [UPSELL_IDEA_OR_PRODUCT]: a higher-priced add-on (e.g., “a group coaching call for $99”)
- [DOWNSELL_IDEA_OR_PRODUCT]: a lower-priced alternative (e.g., “a downloadable workbook for $9”)
- [REVENUE_GOAL]: your target number (e.g., “$5,000”)
- [PERSONA_NAME]: your ideal customer profile, if you’ve named one in your brand document
What to expect: The AI should ask you clarifying questions before giving recommendations. Once it has enough context, expect a campaign timeline, suggested tag structure for ActiveCampaign, technical setup steps, and a content plan for your email sequence.
Follow-up prompt
Now let’s map out the ActiveCampaign tags I’ll need for this campaign, including tags for purchase status, email engagement, and upsell/downsell tracking.
Prompt 2: Co-writing campaign emails
- Best for: Drafting individual emails within your campaign sequence. The AI handles structure while you add voice and storytelling.
- Use with: Claude
Campaign email prompt
I have this campaign I’m working on: [CAMPAIGN_NAME]. Let’s write [EMAIL_DESCRIPTION: e.g., “the first email in the sequence,” “the cart-close reminder,” “the upsell follow-up”] together.
Here’s what this email needs to accomplish:
- [GOAL_1: e.g., “introduce the offer and explain the tiered pricing”]
- [GOAL_2: e.g., “create urgency around the first-week price”]
The tone should match my brand voice from my super prompt. Keep it [TONE_NOTES: e.g., “warm and conversational, not salesy”].
Variables to fill in:
- [CAMPAIGN_NAME]: the name of the campaign you’re working on
- [EMAIL_DESCRIPTION]: which email in the sequence this is and its purpose
- [GOAL_1] and [GOAL_2]: what the email needs to accomplish
- [TONE_NOTES]: any specific tone or style guidance beyond your brand document
What to expect: A draft email that follows your brand voice (if the AI has your super prompt context) and covers the goals you listed. You’ll need to add personal storytelling, adjust word choices, and edit until it sounds like you. Covarrubias says AI gets her “about 75–80% there.”
Follow-up prompt
That’s a good start. Now make the opening more personal. I want to lead with [STORY_OR_ANGLE]. And shorten the middle section. The CTA should be [SPECIFIC_CTA].
Prompt 3: Post-campaign analysis
- Best for: Making sense of your campaign data after the emails have been sent: finding patterns, reframing results, and pulling actionable takeaways for the next campaign.
- Use with: Claude
Post-campaign analysis
Analyze which specific campaigns had higher click rates to replicate successful elements. Here is the data from my campaign:
[PASTE_CAMPAIGN_STATS: open rates, click rates, unsubscribe counts, revenue per email, conversion data from ActiveCampaign]
I sent [NUMBER] emails over [TIMEFRAME]. My revenue goal was [GOAL] and I made [ACTUAL_REVENUE].
Help me understand:
- Which emails drove the most engagement and why?
- What patterns do you see in the unsubscribe data?
- Was this campaign targeted to the right audience?
- What should I change for my next campaign?
Variables to fill in:
- [PASTE_CAMPAIGN_STATS]: export from ActiveCampaign or copy the numbers directly
- [NUMBER]: total emails in the sequence (Covarrubias sent 18)
- [TIMEFRAME]: how long the campaign ran (e.g., “three weeks”)
- [GOAL] and [ACTUAL_REVENUE]: your target vs. actual results
What to expect: A structured analysis that helps you see past the surface metrics. Covarrubias found that AI helped her reframe unsubscribes. Instead of fixating on who left, the analysis highlighted who stayed and what content resonated with them. Expect the AI to identify your strongest emails, flag audience-fit issues, and suggest specific changes.
Tips for better results
- Build your super prompt first: Covarrubias spent three months building a 142-page brand document. You don’t need to go that far, but the more context you give the AI, the less editing you’ll do on the output.
- Include your tech stack: When your brand document names your tools (ActiveCampaign, ThriveCart, MemberVault), the AI can reference integrations and suggest tag structures without you having to explain your setup.
- Treat AI as a co-writer, not a ghostwriter: Covarrubias gets emails to 75–80% with AI, then adds storytelling and edits to 100%. The prompts above are starting points for collaboration, not final drafts.
- Use AI for accountability, too: When Covarrubias wanted to quit her campaign halfway through, Claude reminded her that incomplete data would be useless for future planning. AI can push back on you if you give it permission.
Ready for the full story?
Read A 142-page prompt, 18 emails, and one solopreneur’s first Black Friday campaign, featuring Pam Covarrubias of Spread Ideas Move People, published on the AI Lab by ActiveCampaign.
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