Steps to build a custom brand voice bot

- Identify your AI platform: Becker uses ChatGPT Enterprise, but this workflow is platform-agnostic (Claude, Gemini, or any custom GPT builder works) - Confirm brand guidelines exist: you need at least a style guide, brand voice description, or examples of on-brand content - Gather access to past content: social posts, articles, emails, or transcripts that represent your organization's voice

- Collect style guides and brand position documents: include voice attributes, tone descriptors, and any "do/don't" writing rules - Pull transcripts from leadership: talks, interviews, or presentations that capture how key leaders communicate - Gather exemplary content: past social posts, owned media articles, and emails that nail the organizational voice - Include detailed style guidelines: formatting rules, preferred terminology, audience-specific messaging - Convert all materials to machine-readable formats: Word docs, PDFs, or plain text files

- Combine all voice attributes and brand positions into a single document: AI platforms limit file uploads, so fewer, denser files work better - Make the document accessible to stakeholders: store it where team members can review and suggest changes - Add individual voice profiles: if relevant, include writing samples and style notes for specific leaders or spokespersons

- Upload consolidated documents to your AI workspace: in ChatGPT, this means creating a custom GPT and adding files to its knowledge base - Write clear system instructions: tell the bot its role (e.g., "You are a communications assistant for [organization]. Use only the uploaded brand guidelines and voice documents to generate content.") - Test with a basic prompt: ask for a LinkedIn post or email draft and compare against the same prompt in generic ChatGPT

- Add voice samples for specific leaders: upload writing examples from executives or key communicators - Test voice differentiation: prompt the bot to write in one leader's style, then another, and verify the outputs sound distinct - Share access with the team: give communicators across departments access to the bot so they can generate on-brand drafts - Share access with the team: give communicators across departments access to the bot so they can generate on-brand drafts