Prompts to use AI without losing your voice
This resource is based on 5 marketers, 5 AI workflows, zero sameness, featuring five marketing experts who demonstrate there is no single "right" way to use autonomous marketing.
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How to use these prompts
These are ready-to-use prompts based on the workflows and approaches used by five veteran marketing experts. Copy, paste, and swap in your details where you see [BRACKETS]. Every AI tool behaves a little differently, so treat what comes back as a starting point—review the output and refine from there.
Prompt 1: Set up the CRIT Framework (voice-preserving AI session)
Best for: Starting any AI conversation where voice and tone matter—editing, writing, or content strategy
Use with: ChatGPT / Claude / Any LLM
CRIT Framework setup
Here is a collection of my past writing that represents my voice and style:
[PASTE_OR_UPLOAD_2-3_WRITING_SAMPLES]
You are my [ROLE — e.g., editor / brainstorming partner / strategist]. Your job is to maintain my voice throughout everything you produce. Before doing anything, ask me no more than three questions, one at a time, to clarify what I’m trying to achieve.
Variables to fill in:
- [PASTE_OR_UPLOAD_2-3_WRITING_SAMPLES]: your best blog posts, newsletter issues, book chapters, or social posts that represent your voice
- [ROLE]: the function you want the AI to serve—editor, brainstorming partner, content strategist, researcher
What to expect: The AI will ask you three focused questions before producing anything. Answer each one before it moves to the next. This is Joe Pulizzi’s CRIT Framework in action—Context, Role, Interview, then Task.
Follow-up prompt
Now here’s the assignment: [DESCRIBE_YOUR_TASK — e.g., edit this draft for voice consistency / brainstorm 5 angles on this topic / restructure this outline]. Maintain the voice and style from the samples I provided.
Prompt 2: Brainstorm by building on your idea
Best for: Generating new angles, hooks, or directions when you already have a starting concept
Use with: ChatGPT / Claude / Any LLM
Brainstorming prompt
I’m working on [TOPIC_OR_PROJECT]. Here’s what I have so far:
[PASTE_YOUR_ROUGH_IDEA_OR_CONCEPT]
Build on this. What angles, hooks, or directions haven’t I considered? Don’t start from scratch — extend what’s here.
Variables to fill in:
- [TOPIC_OR_PROJECT]: the campaign, article, or initiative you’re developing
- [PASTE_YOUR_ROUGH_IDEA_OR_CONCEPT]: your raw thinking, even if it’s messy or incomplete
What to expect: A list of extensions and variations that build on your original concept rather than replacing it. This mirrors Dan Sanchez’s creative jam session approach: “I give it an initial idea and it’s like, ‘oh yeah,’ and then we could do this.”
Follow-up prompt
Of these directions, which two are the most unexpected? For each one, give me a one-paragraph pitch I could use to explain the idea to my team.
Prompt 3: Stress-test your thinking
Best for: Pressure-testing a positioning concept, argument, or strategy before you commit to it
Use with: ChatGPT / Claude / Any LLM
Pressure testing prompt
Here’s a concept I’m developing:
[PASTE_YOUR_POSITIONING_CONCEPT_OR_ARGUMENT]
What assumptions am I making? What’s missing from this argument? Where could a smart critic poke holes? Be specific — tell me exactly which parts are weak and why.
Variables to fill in:
- [PASTE_YOUR_POSITIONING_CONCEPT_OR_ARGUMENT]: your draft positioning, campaign thesis, or strategic argument
What to expect: A list of specific assumptions, blind spots, and vulnerabilities in your thinking. This follows Brandi Holder’s approach of using AI as “a strategic sparring partner” that identifies “what is missing or what I haven’t thought of.”
Follow-up prompt
Now take the two biggest weaknesses you identified and suggest how I could address each one. Keep my original concept intact — strengthen it, don’t replace it.
Prompt 4: Validate voice in AI-assisted content
Best for: Checking whether a piece of AI-assisted writing still sounds like you before publishing
Use with: ChatGPT / Claude / Any LLM
Validate prompt
Here are samples of my authentic writing voice:
[PASTE_2-3_PARAGRAPHS_OF_YOUR_UNEDITED_WRITING]
Now compare that voice against this draft:
[PASTE_THE_AI-ASSISTED_DRAFT_YOU_WANT_TO_CHECK]
Identify specific sentences or phrases that don’t match my voice. For each one, explain what’s off and suggest a revision that sounds more like the samples above.
Variables to fill in:
- [PASTE_2-3_PARAGRAPHS_OF_YOUR_UNEDITED_WRITING]: raw writing samples that are unmistakably you
- [PASTE_THE_AI-ASSISTED_DRAFT_YOU_WANT_TO_CHECK]: the draft you want to validate
What to expect: A line-by-line comparison that flags phrases where the draft diverges from your natural voice. This is the validation step that Gini Dietrich describes—learning to spot “the AI tells, particularly as it relates to our voice and our brand.”
Follow-up prompt
Now rewrite the full draft with those corrections applied. Don’t change the structure or arguments — only adjust the voice to match my samples.
Prompt 5: Break through a creative block with an outline
Best for: Getting past blank-page syndrome when you know the topic but can’t start writing
Use with: ChatGPT / Claude / Any LLM
Outline prompt
I need to write about [TOPIC]. Here’s what I know should be covered:
[LIST_YOUR_KEY_POINTS_OR_REQUIREMENTS]
The problem is [DESCRIBE_WHY_YOU’RE_STUCK — e.g., I can’t find the right angle / I don’t know how to structure it / the intro isn’t working].
Give me an outline with a suggested structure. Don’t write the full piece — just give me the skeleton so I can take it from there.
Variables to fill in:
- [TOPIC]: what you’re writing about
- [LIST_YOUR_KEY_POINTS_OR_REQUIREMENTS]: the raw material you know needs to be in the piece
- [DESCRIBE_WHY_YOU’RE_STUCK]: be specific about where the block is
What to expect: A structured outline that gives you enough of a foothold to start writing. This is Gini Dietrich’s go-to move: “That almost always prompts something in my brain and ignites a fire.”
Tips for better results
- Upload your past work first: The single biggest factor in voice-preserving AI output is giving it enough samples of your real writing. Pulizzi uploaded all his past books before using AI to edit his latest one.
- Limit the AI’s questions to three: During the Interview phase of the CRIT Framework, cap the AI at three questions asked one at a time. More than that loses focus.
- Do your own fact-checking: As Holder notes: “I also still do my own fact-checking.” AI confidently states things that are wrong—verify any statistics, quotes, or claims it produces.
- AI is the salt shaker, not the meal: Bradley Chernis’s rule applies broadly. Use AI to season and refine work that originates from your own thinking, not to generate the core substance.
Ready for the full story?
Read 5 marketers, 5 workflows, zero sameness to learn how five marketing experts use AI as tool to amplify, not replace, their voices.
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