Industry Benchmarker

How do your emails actually compare?

Select your industry to see relevant benchmarks

What percentage of your emails successfully reach inboxes?

What percentage of delivered emails are opened?

What percentage of delivered emails receive clicks?

How many hours per week do you spend creating email campaigns?

AI can make mistakes. Check important information for accuracy.

How it works

Enter your numbers. See where you stand.

1 Enter your metrics

Select your industry and enter your open and click rates. Takes about 15 seconds
2 See how you compare

Instant visual comparison against your industry benchmarks. See exactly where you're above or below the average.
3 Get recommendations

Unlock AI-powered, personalized recommendations to close the gap and improve your metrics.

Real data, real businesses

Backed by 8.3+ million campaigns

Our benchmarks aren't self-reported surveys. They're calculated from real email campaigns sent by ActiveCampaign customers across every industry (reflects all customer campaigns between 1/1/2025–12/10/2025).


8.3+ million campaigns

20+ industries benchmarked

94.2% deliverability (latest data)

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